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The Elder Promise

Whether you buy or lease a Jaguar, Land Rover, Range Rover, Hyundai or a Genesis our goal is to deliver a Truly Unique Automotive Experience that exceeds your expectation at every level, every time.

As an Elder Automotive customer, you deserve to be treated with the utmost attentiveness, care and respect. 

And you will be. That's our promise.

At the Elder Automotive Group, customers are our number one priority. It's why so many return to our dealerships, time and time again. Thank you for choosing Elder. And welcome to the family.



Welcome To Elder Auto Group

Welcome to Elder Auto Group, made up of an extensive line of auto dealerships in Michigan and Florida. Since the first dealership opened in 1967, founders James and Irma Elder have grown a successful line of car dealerships through heavy labor, relentlessness, and an obligation to excellence. We represent quality brands and the highest customer service for the Tampa, Lakeland, Romeo, Lakeside, and Macomb areas.

Each of the dealerships that operate within the administration of Elder Auto Group today is able to offer our customers with a large selection of new vehicles and used vehicles. We have also created relationships with a few of the highest local and national vendors so that we can better contribute to our customers' financial desires. You can even get a quick start on financing your next vehicle by obtaining a pre-approval loan online.

Elder creates a Truly Unique experience

Whether you're working with the team at Jaguar Tampa, Jaguar Lakeside, Genesis of Macomb, Land Rover Lakeland, Land Rover Lakeside, or Elder Hyundai, when you are visiting any of our dealerships, you will have the opportunity to work alongside a team that's only goal is to be sure your experience is exceptional from start all the way to finish and beyond. We have encore specialist who can assist with any questions you may have about your vehicle or technology any time during ownership, in our service department you will find knowledgeable advisor's and factory trained and certified technicians when you need your vehicle is ready for maintenance, service or to be repaired. You can schedule your service appointment online or bring your vehicle in and we will be happy to assist.

Visit any of our dealerships during normal sales or service hours, or contact us for more information before your visit.