Born in Xicoténcatl, Mexico, Irma Elder migrated into the United States in 1946 when she was 16-years-old without being able to speak the language of her new home. Still, this didn't deter her from becoming a pioneer in the automotive industry. In 1963, Irma married James Elder. James took over a local Ford dealership in 1968.

In 1983, James passed away - leaving the dealership in Irma's hands. For around 20 years, Irma learned the automotive industry and became the first woman to own a Ford dealership in the Detroit, Michigan area. Soon after, Irma Elder changed the name of the dealership to Elder Ford - a name that is now nationally recognized. Over the course of time - she grew her dealership empire to include not just Ford vehicles, but Jaguar, Land Rover, Hyundai, and Genesis. Elder Automotive Group has taken pride in helping assist customers in finding the perfect, SUV, Truck, or Car.

Sadly, in 2014, Irma passed away. She was recognized for her philanthropic pursuits. Elder Automotive Group is beyond a dealership - Irma's legacy is a family-owned and operated business that stood the test of time and continues to grow.

Today, Elder Automotive has staff that is dedicated to providing you with an excellent car-buying experience before and after the sale. From our talented sales team to our finance department to our service, parts, and collision center, we are your one-stop shop for all your automotive needs. No matter whether you are looking for the newest model, a quality used vehicle, or a certified pre-owned. We want you to feel confident about your decision.

Elder Automotive Group, we treat our customers like family. We know that you have high expectations, and as a local car dealer, we enjoy the challenge of meeting and exceeding those expectations each and every time. Allow us to demonstrate our Truly Unique Commitment to excellence, and prove to you what makes us different. 

Our experienced staff is eager to share their knowledge and enthusiasm with you! We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling your local dealership. 

We look forward to serving you!