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Our Story

Irma Elder's story is one of the most impressive legacies in the automotive industry. When she was a young girl knowing little English, she moved from Xicotencatl, Mexico to Florida with her family in 1946. Irma graduated high school, and while taking classes at the University of Miami's night school, she also worked during the day. She met and married James Elder in 1963 and together they moved to Troy, Michigan. They opened Troy Ford in 1967 while Irma raised three children, Robert, Tony, and Stephanie.

In 1983, James sadly passed away, leaving the dealership to Irma. Many people expected Irma to sell the dealership, but she had been learning the automotive industry for about 20 years and was not about to give up. She had to overcome sexism and objections from all the people who doubted she could run the business, especially with having to take care of three children. 

Irma persevered and persuaded Ford's former president, and another Ford executive, that she could in fact run a successful dealership. She was the first woman-owned Ford dealership in Detroit, Michigan and with all the backlash she received, she kept pushing to prove everyone wrong. After a manager quit and took most of her sales personnel, she spent most of her time reading and studying the dealership business reports.






  
     
 
   
  
   
 

Elder Automotive Group

Today, Elder Automotive has staff that is dedicated to providing you with an excellent car-buying experience before and after the sale. From our talented sales team to our finance department to our service, parts, and collision center, we are your one-stop shop for all your automotive needs. No matter whether you are looking for the newest model, a quality used vehicle, or a certified pre-owned. We want you to feel confident about your decision.

Elder Automotive Group, we treat our customers like family. We know that you have high expectations, and as a local car dealer, we enjoy the challenge of meeting and exceeding those expectations each and every time. Allow us to demonstrate our Truly Unique Commitment to excellence, and prove to you what makes us different. 


Elder Dealerships of Michigan

Since 1968, Elder Ford of Troy has served Sterling Heights, Royal Oak, Madison, and Warren, Michigan. We have a staff that is dedicated to providing you with an excellent car-buying experience. From our sales team to our finance department to our service, parts, and collision center, we are your one-stop shop for everything Ford. 

At our Jaguar & Land Rover Lakeside facility, our family business dedicated to providing you with everything you'd expect, and more,  from a dealership. Our sales team has extensive experience and is highly trained with JLR. This means you can have complete peace-of-mind as soon as you walk into our showroom. 

At Elder Ford of Romeo, we're here to improve the car-buying experience. We have been serving customers in Romeo, Washington, Lakeville, Sterling Heights, and Macomb, Michigan, for nearly a decade. 

At Elder Hyundai, it is our mission to be the automotive home of drivers in the Macomb, MI area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile! 

Founded in 2019, Genesis of Macomb continues to provide the greater Detroit area with a quality car-buying experience. Located in Macomb, we also serve nearby cities like St. Clair Shores, Grosse Pointe, Clinton Township, and Sterling Heights. When you choose Genesis of Macomb, you're guaranteed a luxury auto-buying experience.

Elder Dealerships of Florida

What can you expect when you enter our Jaguar and Land Rover showrooms in Florida? Well, aside from VIP Customer service, and a great selection of luxury new and pre-owned cars to choose from; as well as an on-site Jaguar and Land Rover service centers. We also offer a vast collection of genuine JLR parts and accessories, and a financing team that understands the needs of drivers like you, and will offer unparalleled customer service.

At Elder Ford of Tampa, we value our customers and offer a number of benefits when you shop with us. One of these is the V.I.P. Customer Benefits program, which comes with some appealing upgrades. You may qualify for rebates and vehicle upgrade programs as a member, which you become as soon as you purchase a qualifying vehicle.

A New Jaguar and Land Rover Dealership in Lakeland, FL treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer in Lakeland we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!